Mary-Kate and Ashley Olsen Will Launch Their Junior Brand

The Olsen Twins (makemeheal.com)

The Olsen twins, Mary-Kate and Ashley, are back with their latest fashion in action!

The stylish 23-year-old twins will bring a new mass-market and affordable line to J.C. Penney department stores. Olsenboye, is the name they choose for the new line, insisted of causal sportswear inspired by teens from around the world.

The mid-priced juniors’ line collections will highlight the style and trends of different cities from across the globe. It will feature various collections, each of which will highlight a different city of interest to the twins.

One of the twins, Mary-Kate, said in a statement, “Ashley and I felt strongly about creating a unique experience to reach the teen customer. Olsenboye is an extension of the Dualstar brand delivering trend-based fashion at affordable prices.”

The travel-themed sportswear and accessories line will be available in 600 stores nationwide, which include denim, bottoms, tops, dresses, skirts, shorts, jackets, handbags and shoes. They will retail from $20 to $50 and is being designed to be mixed to create different looks. The items will be available in sizes 0 to 15.

When talked about the Olsen twins’ new line, Penney’s executive vice president and general merchandise manager, Liz Sweney said, “It’s really important that Olsenboye serves lots of girls. It’s not just about girls size zero or one.”

The twins will launch a preview collection at JC Penney on November 6, and Olsenboye will get its full launch in February 2010. Can’t wait for the new collection, girls! Good luck!

[ via Yahoo! OMG ]

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